Establishing
Mada Media Company PrJSC[1]
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We, Mohammed bin Rashid Al Maktoum, Ruler of Dubai,
After perusal of:
Federal Law No. (7) of 1999 Issuing the Pensions and Social Security Law and its amendments;
Federal Law by Decree No. (32) of 2021 Concerning Commercial Companies;
Federal Law by Decree No. (33) of 2021 Regulating Labour Relations, its amendments, and its Implementing Bylaw;
Federal Law by Decree No. (36) of 2023 Regulating Competition;
Federal Law by Decree No. (57) of 2023 Concerning Pensions and Social Security;
Law No. (17) of 2005 Establishing the Roads and Transport Authority and its amendments;
Law No. (8) of 2016 Regulating the Grant of Law Enforcement Capacity in the Government of Dubai and its Implementing Bylaw;
Law No. (8) of 2018 Concerning Management of the Government of Dubai Human Resources and its amendments;
Law No. (5) of 2021 Concerning the Dubai International Financial Centre;
Law No. (25) of 2023 Establishing the Dubai Investment Fund;
Law No. (26) of 2023 Concerning the Executive Council of the Emirate of Dubai;
Decree No. (22) of 2009 Concerning Special Development Zones in the Emirate of Dubai;
Decree No. (1) of 2019 Regulating the Establishment of Companies by Government Entities in the Emirate of Dubai;
Decree No. (6) of 2020 Regulating Advertisements in the Emirate of Dubai;
Resolution No. (39) of 2021 Concerning the Commissioner General for the Infrastructure, Urban Planning, and Well-being Pillar;
The Order of 1961 Establishing the Dubai Municipality;
Executive Council Resolution No. (18) of 2013 Approving Dubai Municipality Fees for Planning Applications and Advertising Billboard Permits;
The legislation establishing and regulating free zones in the Emirate of Dubai,
Do hereby issue this Law.
©2024 The Supreme Legislation Committee in the Emirate of Dubai
[1]Every effort has been made to produce an accurate and complete English version of this legislation. However, for the purpose of its interpretation and application, reference must be made to the original Arabic text. In case of conflict, the Arabic text will prevail.
This Law will be cited as “Law No. (20) of 2024 Establishing Mada Media Company PrJSC”.
The following words and expressions, wherever mentioned in this Law, will have the meaning indicated opposite each of them unless the context implies otherwise:
The Emirate of Dubai. | Emirate: |
The Government of Dubai. | Government: |
Decree No. (6) of 2020 Regulating Advertisements in the Emirate of Dubai. | Decree: |
The Executive Council of the Emirate of Dubai. | Executive Council: |
The Dubai Municipality. | DM: |
The Roads and Transport Authority. | RTA: |
The Dubai Investment Fund. | DIF: |
The DIF or any entity authorised by the Government under the legislation in force to exercise the Government's ownership rights in the Company. | Government Shareholder: |
The Commissioner General for Infrastructure, Urban Planning, and Well-being Pillar. | Commissioner General: |
Mada Media Company PrJSC, established pursuant this Law. | Company: |
The articles of association of the Company. | Articles of Association: |
The Director General of the DM or the Director General and Chairman of the Board of Executive Directors of the RTA, each within his own jurisdiction. | Director General: |
The board of directors of the Company. | Board of Directors: |
The chief executive officer of the Company. | CEO: |
An announcement made to the public, or to a segment of the public, to promote a Commodity, a Service, an event, an industrial or commercial product, a device or machine, an activity, work, or a project; whether in writing or in the form of drawings, pictures, sounds, lights, or any other means of expression. This announcement is made through the use of any Advertising Medium, whether made of wood, metal, paper, fabric, glass, or any other material used for this purpose. | Advertisement: |
Any fixed or mobile permanent or temporary medium used for displaying Advertisements, whether a traditional, electronic, digital, or any other innovative modern medium. This includes boards, fences, pillars, balloons, vehicles, stickers, maps, leaflets, and any other medium falling within the jurisdiction of the DM and the RTA pursuant to the legislation in force; but does not include newspapers, magazines, periodicals, websites, radio, television, cinema theatres, and billboards fixed on commercial Establishments. | Advertising Medium |
This includes, without limitation, building façades and roofs, vacant land, Rights of Way, squares, parks, public beaches, vehicles, and any other space in which an Advertisement can be displayed using an Advertising Medium, and which falls within the jurisdiction of the DM and the RTA in accordance with legislation in force in the Emirate. | Advertising Space: |
Any of the free zones established in the Emirate, including the Dubai International Financial Centre. | Free Zone: |
Any of the zones governed by Decree No. (22) of 2009 Concerning Special Development Zones in the Emirate of Dubai. | Special Development Zone: |
A document issued by the RTA or the DM in accordance with the provisions of the Decree authorising the display of an Advertisement at an Advertising Space. | Permit: |
A central electronic platform in the Emirate that aims at streamlining and regulating procedures for issuing Permits and for documenting relevant data and information. | System: |
An agreement concluded by the Commissioner General, on behalf of the RTA and the DM, with the Company, under which the Company is authorised to perform the functions related to Advertisements and issuance of Permits, stipulated in the Decree, the resolutions issued in pursuance thereof, and other legislation in force in the Emirate, in return for the payment by the Company of the concession fee. | Concession Agreement: |
The head office of the Company will be located in the Emirate. Other branches and offices of the Company may be established within and outside of the Emirate as determined by the Articles of Association.
The term of the Company is forty-nine (49) years commencing from the date of its registration on the commercial register in accordance with the legislation in force in the Emirate. This term will be automatically renewed for the same period in accordance with the provisions of the Articles of Association.
The financial resources of the Company will consist of:
All Government Entities must, upon request, fully cooperate with the Company to enable it to achieve its objectives and exercise its functions under this Law, the Articles of Association, other legislation in force in the Emirate, and the Concession Agreement.
Any affected party may submit to the Commissioner General a written grievance against any decision, procedure, or measure taken against him in by the RTA or the DM, in accordance with the Decree and the resolutions issued in pursuance thereof, within thirty (30) days from the date of being notified of the contested decision, procedure, or measure. The grievance will be determined, within thirty (30) days of its submission, by a committee formed by the Commissioner General for this purpose; and the decision issued by the committee on the grievance will be final.
Without the need for any further action as a result of the establishment of the Company under this Law, courts of all types and levels will continue to consider the claims and appeals that are related to Advertisements and to which the RTA or the DM is a party, until these claims and appeals are determined by final definitive judgements.
Neither the Government, the Government Shareholder, the Commissioner General, the RTA, the DM, nor the DIF will be liable to third parties for any debts, or financial or legal obligations, arising from the conduct by the Company of its business and activities or the provision of its Services, or from exercising its duties and powers under this Law, the Articles of Association, and other legislation in force in the Emirate. The Company will be solely liable for such debts and obligations.
This Law comes into force on the day on which it is issued, and will be published in the Official Gazette.
Mohammed bin Rashid Al Maktoum
Ruler of Dubai
Issued in Dubai on 4 September 2024
Corresponding to 1 Rabi al-Awwal 1446 A.H.